Welcome to HupiPlay.uk. We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy outlines how HupiPlay.uk (referred to as “we,” “us,” or “our”) collects, uses, stores, and discloses your personal data when you use our website, purchase digital or physical games, or interact with us.
HupiPlay.uk is the Data Controller of your personal data.
1. Contact Details
| Details | Information |
| Full name of legal entity: | [Insert Full Legal Name of Company/Sole Trader] |
| Trading name: | HupiPlay.uk |
| Email address for privacy matters: | [email protected] |
| Postal address: | 13, Freelandpark, Warehamroad, Poole, UK |
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2. The Data We Collect About You
Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:
| Type of Data | Description |
| Identity Data | First name, last name, username or similar identifier, marital status, title, date of birth. |
| Contact Data | Billing address, delivery address, email address, and telephone numbers. |
| Financial Data | Payment card details (processed securely by our payment partners, not stored by us) and bank account details for refunds. |
| Transaction Data | Details about payments to and from you and other details of products and services you have purchased from us (e.g., game keys, game titles). |
| Technical Data | Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website. |
| Profile Data | Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses. |
| Usage Data | Information about how you use our website, products, and services. |
| Marketing and Communications Data | Your preferences in receiving marketing from us and our third parties and your communication preferences. |
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We also collect Aggregated Data such as statistical or demographic data. While Aggregated Data may be derived from your personal data, it is not considered personal data in law as this data does not directly or indirectly reveal your identity.
3. How We Collect Your Data
We use different methods to collect data from and about you, including:
- Direct Interactions: You may give us your Identity, Contact, and Financial Data by creating an account, placing an order, subscribing to our newsletter, or contacting customer support.
- Automated Technologies or Interactions: As you interact with our website, we automatically collect Technical Data and Usage Data using cookies, server logs, and similar technologies (see Section 6 on Cookies).
- Third Parties or Publicly Available Sources: We may receive personal data from various third parties, such as payment providers (e.g., Stripe, PayPal) and analytics providers (e.g., Google).
4. How We Use Your Personal Data (Lawful Basis)
We will only use your personal data when the law allows us to. Under the UK GDPR, we must have a lawful basis for processing your personal data.
| Purpose/Activity | Lawful Basis for Processing (UK GDPR) |
| Processing and delivering your order (including payment, delivery, and providing game keys) | Performance of a contract with you. |
| Managing your account and relationship (e.g., service updates, policy changes) | Performance of a contract with you. Necessary for our legitimate interests (to keep our records updated). |
| Marketing our products and services | Your consent (for new subscriptions) or legitimate interests (for existing customers). |
| Administering and protecting our website (security, fraud prevention, maintenance) | Necessary for our legitimate interests (for business administration, network security, and fraud prevention). |
| Complying with legal obligations (e.g., tax and accounting requirements) | Necessary to comply with a legal obligation. |
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5. Marketing and Opting Out
- Opting Out: You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us directly at [email protected].
- Third-Party Marketing: We will get your express opt-in consent before we share your personal data with any third-party company outside of the HupiPlay.uk group for marketing purposes.
6. Cookies
Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please refer to our separate Cookie Policy [Insert Link to your Cookie Policy here].
7. Disclosures of Your Personal Data
We may have to share your personal data with the parties set out below for the purposes set out in Section 4:
- Service Providers: Third parties who provide services necessary for our business, such as payment processors (e.g., Stripe), delivery services, and game key distribution partners.
- Professional Advisers: Lawyers, accountants, insurers, and other professional advisers who provide professional services.
- Authorities: HM Revenue & Customs, regulators, and other authorities based in the UK and other relevant jurisdictions who require reporting of processing activities.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
8. Data Security and Retention
- Security: We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed.
- Retention: We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. Generally, we will keep basic customer information (Identity, Contact, Financial, and Transaction Data) for seven years after you cease being a customer, as required by UK tax and accounting laws.
9. Your Legal Rights (UK GDPR)
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include:
- The right to access your personal data (commonly known as a “data subject access request”).
- The right to rectification (to have inaccurate data corrected).
- The right to erasure (‘right to be forgotten’).
- The right to object to processing for direct marketing purposes.
- The right to data portability (to receive a copy of your data in a structured, commonly used format).
How to Exercise Your Rights:
If you wish to exercise any of the rights set out above, please contact us at [email protected].
10. Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
- ICO Contact Details:
- Website: https://www.ico.org.uk
- Helpline: 0303 123 1113
We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
